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Mark J. Penn, chief political adviser to Hillary Rodham Clinton, argues that microtrends reveal significant truths. Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new. Microtrends Squared by Mark Penn - Ten years after his bestseller Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business.


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Much of the time when entering a new section of one of the 75 "Microtrends shaping tomorrow's big changes", I would wonder where the editor had wandered off to. Towards the end, it seems more and more clear microtrends mark penn Penn is wildly out-of-touch with the current generation.

- Microtrends and Beyond

One favorite example is when he takes data microtrends mark penn a text-in poll of a couple hundred Californians aged 16 to 22 seriously. The question, "What microtrends mark penn do you want to be when you are settled in a career? What follows is a long diatribe on how the "Rules of Engagement" for war have changed and how interesting it is that so many young people are interested in becoming gunners.

Isn't part of being a statistician knowing when your data is flawed? On the other end of the scale, we have mystifying chapters like the one about porn on the internet.

Microtrends: The Small Forces Behind Tomorrow's Big Changes

Practically anyone over the age of puberty microtrends mark penn with a computer has stumbled either purposefully, or accidentally over porn websites, as they are ubiquitous. Penn's treatment of the subject feels dewy-eyed and strange. Amusingly, the outdated opinions of Penn were highlighted by the choice of the reader that was used for recording the Microtrends audiobook.

The reader microtrends mark penn mispronouncing words like Yahoo, and Google, leading one to wonder from what rock he was recently unearthed out from.

Microtrends Squared

All of this is not to say that there aren't interesting parts of this book. However, the chapters that clearly miss the boat call into question the validity of the approach and the premise of many of the other chapters.

I didn't start paying active attention to the methods used to gather the statistics that Microtrends mark penn uses in this book until my credulity was stretched too far.

Even the run-of-the-mill guy is just not doing as well in the microtrends mark penn to the Information Age. Female Breadwinners by Household Income, — Source: Center for American Progress Now a second-fiddle husband can be a flop at work and still be a success at home as a loving, faithful husband.

Microtrends - Wikipedia

His life will no longer be measured by his salary or work title. For microtrends mark penn men who enter a marriage with these new responsibilities and this new microtrends mark penn, the second-fiddle-husband trend can be a godsend, freeing them from a life of work anxiety and failure.

Both in the United States and abroad, the number of second-fiddle-husband marriages is on the rise.

Work hours are increasing for microtrends mark penn families, and the increase is being driven almost entirely by women. The microtrends mark penn of breadwinning wives is highest among the more educated and appears connected to the outpacing in education of American women over American men, which creates a smaller dating pool of successful men.

Part of the rise of second-fiddle husbands is due to changing attitudes toward parenting and work and a more egalitarian outlook toward child care and career.


Comfort with the idea of a woman being the primary breadwinner is especially prevalent among millennial men. A Pew Research Center study found the number of stay-at-home dads has doubled since —from 1.

In the same study, microtrends mark penn percent of stay-at-home fathers microtrends mark penn staying home to care for their families, which is four times more thanwhen that number was only 5 percent.

Expect that trope to change with the ascent of the second fiddles.


There are generally two categories of second-fiddle-husband marriages. The first is by choice: The other is by circumstance, such as microtrends mark penn medical issue or a layoff.

Bestselling Author

The couples that choose this arrangement rather than being forced into it are, typically, far more successful. A Money survey reported in Time magazine found that households in which women earn as much as men were just microtrends mark penn in love and a microtrends mark penn happier than the average household.

The survey found that 83 percent of the second-fiddle-husband households were very or extremely happy compared to 77 percent for the rest. These men are second fiddle by default.